Meet The Team

Mohammad Imran


Imran possesses over 15 years of experience in site acquisition, design, shop fit out and build and has overseen site selection for Heavenly Desserts sites to date. He has also played a key role in the Heavenly Desserts expansion.
Imran leads a team who will oversee the entire journey for you, from successful site acquisition to store design and fit out. With a keen eye for attention to detail, his primary role is to deliver an aesthetically pleasing store design within budget and on time ready for you to start trading.

Yousif Aslam


Yousif has been in involved with F&B management for over 12 years overseeing and managing various elements such as operations, marketing and business development.
He manages a team whose role it is to assist and steer franchisees and managers towards achieving best practice within their stores, and provides quality support and direction to ensure the stores trade at an optimum level of sales, profit and customer service. By joining Heavenly Desserts as a franchisee, you would benefit greatly from the knowledge and quality input Yousif and the team will provide.

Paul Davies

Franchise Consultant

Paul has been involved within the franchise sector since 1991, working alongside famous blue-chip brands, such as KFC, Haagen Dazs, Ben & Jerry’s and Allied Carpets. He also has a strong history within the field of setting up new franchises on both a national and international basis and has also owned and operated his own franchises.

Chris Conaghan

Head of Operations

Chris is a diligent and creative leader who sets high standards. He is highly self- motivated, confident and enthusiastic.
Chris has an extensive background in both the restaurant and retail catering industries where he has worked in various roles including Senior Store Manager and National Trainer for Whibread.

Nick Gemmell

Area Manager

Nick has enjoyed a successful career working with brands such as Subway, Patisserie Valerie, Frankie & Benny’s & Zizzi’s. As a Heavenly Desserts franchisee, he shall provide you with the guidance, support and coaching required to run a successful business & achieve operational excellence.

Wesley Williams

Area Manager

Wesley has accrued a wealth of experience working with established brands such as Turtle Bay, McDonald’s and KFC. As an Area Manager for Heavenly Desserts, he is on hand to support and guide excellent operations standards in the business.

Simon Champneys

Compliance & Audit Manager

Working within the hospitality sector for 17 years. Simon has a diverse range of experience and skills, from managing high street restaurant brands such as Carluccio’s and Tapas Revolution, to independent local businesses. Simon has developed an extensive knowledge of compliance and holds a true passion to drive high operational standards. His positive and diligent approach will not only enable franchisees to meet but to succeed operational standards and compliance.

Adele Pass

Brand Development

Graduating from the university of Derby in 2019 with BA Graphic Design, Adele is passionate about creating innovative and effective designs. Having worked with well established companies, she holds a broad range of competencies in design, animation and photography.


New Store Openings Manager

Having spent a large part of her time in store management at Heavenly Desserts, Tasha has a well rounded skill set and experience in training and development of teams and store management. She is well renowned for her in depth training and product knowledge whilst possessing the ability to motivate new teams during their learning and development.

Usaamah Ashfaq

New Store Openings Manager

Using his instinctive attention to detail to train team members, managers and franchisees, Usaamah and his team ensure new stores are left working towards the highest levels of customer service, operational efficiency and consistency in excellence.


New Store Openings Manager

Having grown within Heavenly Desserts for over six years, JL’s intimate knowledge of the brand and all operational procedures ensures that all new stores deliver the best possible standards from the start. JL’s passion for the customer experience is at the heart of everything he does, and he is committed to passing on this belief to all of our Heavenly teams.

Ezmeer Ali

Head of Accounts

With a detail-oriented and results-driven outlook, Ezmeer leads the financial side
of things here at Heavenly Desserts. His excellence in professionalism and his experience in the finance sector allows him to handle a broad array of tasks from the day- to-day cashflows to financial analysis and insights, accounts management, financial reporting and HR.

Paige Hillard

Marketing Executive

With years of hands on experience in Digital Marketing, Paige is a driven and strategically minded young professional with a flair for brand marketing and all things social. Driven by visual results, Paige has worked closely with a number of global brands and also has a background in hospitality, with an excellent understanding and approach to exceptional customer service.

Kieran Alder

Marketing Executive

Kieran’s focus on creativity, growth and teamwork means he is best placed to add value and support in the delivery of engaging marketing campaigns. With a passion for the food and drink industry and driven by social media led campaigns, Kieran will be there to support you with various marketing activity with a fresh and creative approach to digital marketing.

Andrew Fraser

Legal Representative

Andrew Fraser, the founder of franchising boutique law firm Albany Fraser Solicitors is one of the UK’s leading franchising lawyers. He is an affiliate of the British Franchise Association and is accredited by them as a ‘Qualified Franchise Professional’,  one of only a small number of lawyers in the UK to have been awarded this status. In addition to being a lawyer, Andrew spent part of his career as a franchise consultant helping business to grow through franchising both domestically and internationally.

Amy Highsted

Interior Designer

Amy has been working in the interior retail design industry for more than 7 years, and alongside a master’s degree in digital design, she has the ability to bring any concept to life. By designing striking retail interiors using 3D software, she’s able to ensure that each Heavenly Desserts store is unique and elegant, all while staying true to the brand.

Ravinder Faguraha

Business Development Assistant

Having studied a BA in Business Management, Rav has extensive experience within the hospitality & food & beverage industry and possesses an in depth understanding of business operations within Heavenly Desserts. Rav plays a vital role within the HQ team working with the senior leadership team to develop and deliver key projects that contribute to the success of the business and its growth.